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Showing posts from April, 2021
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  Here is my latest top ten list of what is on my mind these days. Advice on LinkedIn:  There are many good articles on LinkedIn that range from different approaches to marketing, improving sales, or at times management advice.  But, it always reminds me of when I started as a sales rep.  Everyone told me to read books on better sales approaches and how to sell more.  The first call I made, the CEO of a construction company had the same books recommended on his bookshelf.  How can I possibly be authentic with a client if we are both reading that same book?   Following the same advice as everyone else is following a crowd. To stand out takes following your unique road, in my opinion.  In technology sales, I spent more time understanding the technology and what I was selling.  Focused more on their business and earned multiple 100% clubs and Golden Circle awards.  If I had followed the pack, I don't think I would have done as well. Odd price promotions in grocery stores during the p